The Rundown: Threads finally takes a step toward the fediverse
By Kimeko McCoy
It’s official. Meta’s Threads is finally testing integration with ActivityPub, the same service that supports Mastodon, CEO Mark Zuckerberg announced Wednesday. That means Meta is one step closer to fulfilling its initial promise to make Threads compatible with the open social networking protocol that houses platforms like Mastodon.
“Making Threads interoperable will give people more choice over how they interact and it will help content reach more people,” Zuckerberg said in a Threads post. “I’m pretty optimistic about this.” Meta did not respond to a request for comment in time for publication.
This also means the fediverse, what could be the next phase of the internet, is one step closer to going mainstream. Should that happen, it could connect brands looking to be culturally relevant with the new, untapped communities of the fediverse — something that’s become more important to marketers in light of Elon Musk’s turbulent takeover of Twitter, now X.
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Source:: Digiday
