Brands are refining their advertising strategies to engage millions of gamers
By Overwolf
Noam Korin, vice president, brand partnerships, Overwolf
The gaming industry continues to surge to unparalleled heights, surpassing the music and movie sectors in influence and revenue. Advertisers now invest a significant percentage of their marketing budgets toward gamers.
As advertisers gain a better sense of who gamers are and their preferences, they uncover a more sophisticated understanding of the gaming landscape. With this, brands and media buyers are beginning to use more game-specific ad tools to target a variety of games in their marketing mix and learn what works best for them.
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Source:: Digiday
