‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit
Despite the fact that marketers will (allegedly) come face-to-face with Google’s deadline for removing third-party cookies by the end of next year, having their post-cookie playbooks ready to go was not the only top-of-mind task amongst the attendees at the Digiday Programmatic Marketing Summit, which took place in New Orleans this week.
During the town hall discussions, which are held under Chatham House Rules, meaning participants are granted anonymity to speak candidly, everything from Google allegedly invalidating traffic without explanation to how AI is being used to streamline more mundane tasks was discussed.
Participants were asked ahead of the discussion to share some of the challenges they’re facing at work for Digiday’s challenge board, which was used to help spark conversation within the group. The bolded headers below are a few of the challenges shared by attendees and the quotes that follow are highlights from the resulting discussions.
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Source:: Digiday
