AI Marketing Campaigns Only a Bot Could Launch & Which Tools Pitch the Best Ones [Product Test]

Free Report: The State of Artificial Intelligence in 2023

If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will be creating AI marketing campaigns.

According to McKinsey & Co., 90% of commercial leaders believe their organizations should use generative AI often, yet only 20% do. While individual teams are testing AI in small ways, most teams aren’t comfortable enough with the technology yet to use it for higher thinking or strategy.

Let’s take a look at how to create an AI marketing campaign: what the possibilities and limitations are, as well as what tools will give you the best results.

Table of Contents

Benefits of Creating an AI Marketing Campaign
7 Ways to Use Generative AI in Marketing Campaigns
5 AI Tools [Reviewed] to Add to Your Marketers’ Arsenal
Which AI tool pitches the best marketing campaigns?

Benefits of Creating an AI Marketing Campaign

First, why would you want to create an AI marketing campaign in the first place? Most of us associate higher-level strategy and thinking as a solely human function, but AI is becoming more competent in this area.

Think about how AI tools are trained: They use machine learning to analyze the top-performing campaigns across email, social media, and search results.

They use big data to find and replicate the top marketing campaigns, borrowing from their format and syntax while giving you an original campaign idea.

While they can’t ever replace human originality, they can help humans do their best work. Here’s why you should give AI marketing campaigns a try.

1. Launch Campaigns Fast

The best marketing campaigns take weeks, if not months, to develop. Or do they?

AI marketing campaigns help teams move from concept to execution in a matter of hours — saving valuable time and making it possible to react quickly to changes in your market.

Today, marketers work on an average of five campaigns at a time. This speed could be a game-changer.

2. Spark Fresh Ideas

AI tools may not give you an ADDY-winning campaign idea the first time or even the fifth time. Together with its prompter (that’s you), it can serve as a creative springboard to move through mediocre ideas to find an epic one.

Marketer Joe Lazer Lazauskas recently wrote about this phenomenon in The Storytelling Edge newsletter.

“Tools like ChatGPT allow us to have brainstorming sessions on-demand. It’s like having a thousand co-workers trapped inside your computer, eagerly waiting to yell ideas at you—except their ideas will probably be better,” Lazauskas writes.