By Olivia Deng

Many of us have been there with the cup of noodles diet when money is tight.

Sometimes, marketing teams also run into tight budgets. But that doesn’t mean you should stop your operations. There are still clever ways to run lean marketing campaigns.

In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts.

Low-Budget Marketing Campaign Tips

Media Campaigns

Be Realistic

When you have few resources, one of the worst things you can do is have unachievable expectations. You’ll have to scale them down and be realistic.

“If you’re working with a tight budget, make sure that you have clear measurable KPIs and stop yourself from thinking of ways to grow the product from a paid perspective outside of the budget you have to spend,” says Dréa Hudson, Head of New Media Growth at HubSpot.

She adds that this can be challenging if you’re an ideas-first person, but also a lesson in prioritizing time, resources, energy, and budget.

“Get creative with your earned and owned media, pull together a clear, concise value proposition that’s easy to share, highlighting what you’re able to offer any partner that can help you reach your goals,” Hudson explains.

Focus on Targeted Advertising

When you can’t afford an ineffective campaign, it’s crucial to ensure that your advertising efforts are reaching the right audience.

Instead of casting a wide net, focus on targeted advertising to maximize your budget.

Use platforms like Facebook Ads or Google AdWords, which offer robust targeting options based on demographics, interests, and behavior. This way, you can ensure that your ads are shown to people who are most likely to engage with your brand.

Pitch to the Press

Getting press coverage for product releases and campaign launches is a good way to generate buzz at no cost.

Drafting a succinct press release and keeping media contacts organized is a good start to garnering coverage.

Use Free Promotional Channels

Source

Social media marketing and email marketing are both powerful ways to reach audiences on a tight budget.

Editorial Campaigns

Embrace Collaboration

No one should operate in a silo — it takes teamwork to run a successful campaign.

“Identify teams you’d like to work with within your company, then brainstorm or pitch mutually beneficial collaborations that can align your work around a unified goal.” says Pam Bump, Content Growth Team Manager at HubSpot. “If your team creates text-based blog content or marketing emails, but you need videos for your campaign to work, offer the video team content promotion in your text-based content if they create media related to your campaign topic.”

She adds that cross-team collaboration is beneficial for all parties involved.

“This way, you get the content you need to drive time on page or video …read more

Source:: HubSpot Blog

Author: Aaron