Amazon unboxes a suite of new media tools at its flagship advertising conference
Amazon’s ascent in the digital advertising sphere has been one of the more notable aspects of the U.S. digital media landscape in recent years, with the e-commerce giant today using its flagship advertising conference Amazon unBoxed to trumpet its wares.
According to Insider Intelligence, global digital advertising spend will top $600 billion this year in a marketplace led by a triopoly of Alphabet, Meta and Amazon. The latter of this group is the only one to have gained market share in recent months, with the research outfit claiming Amazon Advertising will generate $33.96 billion in U.S. revenue this year.
However, compare this to the $78.86 billion and $51.35 billion in U.S. revenues generated by Alphabet and Meta and the scale of the gap is clear. Albeit, Amazon executives expect the unfurling of its latest offerings, in which its cloud computing offering plays a key role, will go some way toward closing this gap.
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Source:: Digiday
