How advertisers are accelerating DCO with AI and new workflows
By Clinch
For many advertisers and agencies, the most challenging part of a marketing campaign can be simply getting started. Working from a creative brief tends to be an extremely manual process, with teams working in silos, causing miscommunication, unnecessary work, conflicting strategies and more.
In response, teams are leveraging AI-fueled dynamic creative optimization technology earlier in their workflow. They’re inputting the creative brief they receive from a brand into their DCO platform, where they can set up the steps and modules that will be populated afterward according to what works best for their team.
This technology also allows advertisers and agencies to move quickly, simplifying the planning process and making cross-team or partner collaboration easier. For example, Savita Lal, director of performance strategy at Canvas Worldwide, has found success with DCO tech in helping unify teams and allowing them to work more closely and effectively.
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Source:: Digiday
