How to Boost Your Marketing Game Using Threads (Meta's Twitter Rival)

By juthompson@hubspot.com (Justina Thompson)

Download Now: The 2023 State of Social Media Trends [Free Report]

In today’s digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram’s newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023.

While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy.

But what does it actually do and, most importantly, why is it still a powerful tool in your marketing arsenal? Well, kick back, read on, and allow us to explain.

Table of Contents:

Overview of Instagram Threads
How to Set Up a Threads Account
How to Use Threads
What to Post on Threads
Brands to Follow on Threads

Overview of Instagram Threads

Threads allows users to truly connect, curate, and quickly share with everyone, from all followers to sacred inner circles.

The app offers a range of features designed to facilitate more intimate and personalized communication, such as close friends lists, status updates, and autostatus.

Moreover, Threads has rapidly gained popularity due to its focus on providing a simplistic, casual approach to social media.

With its intuitive user interface and seamless integration with Instagram, Threads has become an instant go-to platform for those seeking to enhance their social networking experience.

Image Source

How to Set Up a Threads Account

Setting up a Threads account is a pretty straightforward process. But in case you need a walkthrough, here’s our guide on how to get started.

1. Download and install the app.

Start by downloading the Threads app from the App Store (for iOS) or Google Play Store (for Android). Once downloaded, install the app on your mobile device.

2. Connect your Instagram account.

Launch the Threads app and sign in using your existing Instagram account credentials. Threads seamlessly integrates with Instagram, allowing you to access your Instagram profile and its existing followers.

3. Customize your account.

Once you’re signed in, take a moment to personalize your Threads account.

Add a profile picture, update your bio, and select a username that aligns with your brand or personal identity. You can also choose to link other social media accounts to enhance cross-platform engagement.