AI Briefing: Klarna hopes visual search in its e-commerce platform will help shoppers bridge in-person, digital gap
By Marty Swant
Social platforms have spent years rolling out AI-powered visual search tools that help people identify and buy elements of the real world around them. Now, Klarna has done the reverse by building visual search into its e-commerce platform.
The Swedish fintech firm has a new AI “shopping lens” that lets people take photos of items and then search, compare and buy them on Klarna. The tool was announced last week alongside a dozen other updates including shoppable videos, a way to scan product barcodes in stores to learn more online and new sustainability tools that help people find environmentally-friendly products.
Visual search certainly isn’t new. In 2017, Google, Pinterest, Microsoft and Samsung all debuted AI-powered visual search tools for their platforms and devices. A year later, Snapchat released a way for users to scan real-life products and search for them on Amazon. (Speaking of Amazon, a 2019 report found the e-commerce giant had changed its proprietary algorithm to prioritize its own products.)
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Source:: Digiday
