How audience-based DSPs are offering marketers improved performance and future-forward approaches
By Marketecture
Produced in partnership with Marketecture
The following article highlights an interview between Tim Vanderhook, co-founder and CEO at Viant and Ari Paparo, founder and CEO of Marketecture. Register for free to watch the discussion and learn more about how audience-based DSPs improve advertisers’ performance and offer future-forward targeting approaches.
Brands and the agencies that work with them are always looking for more efficient ways to reach their target audiences at scale via unique, privacy-compliant targeting methods. However, identifying tools that will accomplish these goals is a perennial challenge.
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Source:: Digiday
