Why tech executives are the latest retail C-suite gold rush

By Maria Monteros

This story was first published by Digiday sibling ModernRetail

Executives with backgrounds in tech are increasingly taking seats in more retail C-suites.

Multinational chocolate and candy maker Hershey tapped Amazon veteran Deepak Bhatia to be its first chief technology officer late in September. About a week before Hershey’s announcement, Sprouts Farmers Market also named its first CTO, Jim Bahrenburg. And back in April, Canada Goose appointed Matt Blonder to take on the new role of chief digital officer, where he will be in charge of the company’s consumer-facing digital platforms.

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Source:: Digiday

      

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