12 Can’t Miss Sessions at MarketingProfs B2B Forum #MPB2B

Remember that scene in the Matrix where Neo downloads dozens of new skills in just a few hours?

You know: “Whoa. I know Kung Fu.”

That’s basically what happens at a marketing conference. It’s a concentrated download of the latest marketing trends, best practices and practical advice. So it’s always exciting when conference season comes around again.

This year, B2B Forum by MarketingProfs (#MPB2B) is blowing the doors off with a killer lineup of B2B superstars. Some of these folks are practically synonymous with great B2B marketing, and they’re all in one place for three full days!

Here are the sessions you absolutely shouldn’t miss, who’s hosting them, and why I’m excited for each one. This isn’t every great session, of course, but it’s a good place to start.

Here’s the best part: If you can’t make it to Boston, most of these are available via livestream, too.

12 Can’t Miss Sessions at #MPB2B

Thursday, Oct 5th

Session: AI, Sales Enablement, SEO, Strategy & Planning Round Table

Time: 7:30am-8:15pm

Speakers: Ahava Leibtag, Allen Weiss, Andy Crestodina, Carlos Hidalgo, Christopher S. Penn, George B. Thomas

Livestream? No.

Why we’re excited:

This eclectic mix of topics and experts is worth getting up early for. Ahava Leibtag is the president of Aha Media Group; Allen Weiss is the founder and CEO of Marketing Profs; Andy Crestodina and Carlos Hidalgo are sales and marketing thought leaders; Chris Penn is more data wizard than data scientist, and George B. Thomas is a consultant and HubSpot expert. Any marketer looking to integrate their tactics and take a more holistic approach should rush to this one.

Session: 6 Steps to Show Content Marketing ROI to Your Boss

Time: 10:45am-11:30am ET

Speaker: Michael Brenner

Livestream? Yes

Why we’re excited:

Michael Brenner has decades of experience in marketing. He’s become a champion for quality content that drives measurable business results. Proving the ROI of content marketing is essential in a time when budgets are shrinking and every dollar counts, and Michael’s uniquely qualified to help you do it.

Session: Thought Leadership and Story-Finding: How to Generate a Constant Stream of Story Ideas to Engage Your Audience

Time: 11:40am-12:25pm ET

Speaker: Rhea Wessel

Livestream? Yes

Why we’re excited:

The AI boom is going to flood the content landscape with robotic, uninspired content. The only way to stand out is to be creative, genuine and human. This session promises to help thought leaders tell more compelling stories, whether it’s your story or writing on behalf of the C-suite in your organization.

Session: 5 Unconventional …read more

Source:: Top Rank Blog