Publishers are using online job boards to diversify revenue streams
By Amply
Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year’s number, traditional publishers are looking to shore up rapidly declining print revenues. Over the last six years, the global ad marketplace for print has halved.
Diverse revenue streams are vital for business success, and in a landscape where print and digital rivers are running dry, publishers must find new ways to make money.
In this Q&A, the Custom in-house agency at Digiday spoke with Stephen Quinn, founder and CEO of Jobbio, about helping publishers unlock new revenue streams via smart ad tech and curated job boards.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
