By Lane Ellis

How can marketers find joy and build greater trust in the B2B landscape of 2023?

In the newest episode of our “Feeling B2B” series of expert video interviews, these questions and more are explored by Ahava Leibtag, president at Aha Media Group, who graciously took time recently to sit down with our own CEO Lee Odden.

With the MarketingProfs B2B Forum 2023 event coming up on October 4 through 6 in Boston and online, our “Feeling B2B” interviews bring insight from some of the top B2B marketing industry experts slated to speak during the conference.

If you haven’t yet seen our previous two episodes, tune in and find out Joe Pulizzi’s take on unconventional marketing, and learn the latest on B2B marketing from Pam Didner.

“Feeling B2B” is created by TopRank Marketing in partnership with MarketingProfs B2B Forum, which is slated to feature many of the brightest minds in the B2B marketing industry.

Ahava has more than 20 years of marketing experience with some of the world’s largest firms, and in 2020 was inducted into the Healthcare Internet Hall of Fame, and is the author of “The Digital Crown: Winning at Content on the Web.”

Let’s jump right in and find out how Ahava finds joy in B2B marketing, the nuances that separate B2C from B2B content experiences, the power of using plain language, and what she’s looking forward to the most at this year’s strong agenda at MarketingProfs B2B Forum.

WATCH AHAVA LEIBTAG’S FULL VIDEO HERE:

You can also read the full conversation between Ahava and Lee here:

Lee Odden:

Welcome to the Feeling B2B show, a limited interview series featuring conversations with some of the B2B marketing industry’s top voices, brought to you by the fine folks at MarketingProfs B2B Forum. I’m your host, Lee Odden from TopRank Marketing, and today we’re speaking with Ahava Leibtag, a content marketing expert, public speaker, author of “The Digital Crown: Winning at Content on the Web,” and president of Aha Media Group. She’s also — and most importantly for our conversation — an experienced speaker at the upcoming MarketingProfs B2B Forum that’s happening in Boston in October. Welcome to Feeling B2B Ahava.

Ahava Leibtag:

Thank you so much for having me here.

Lee:

Thank you for making the time to be on the show. So let’s get right into it. What do you love about B2B marketing?

Ahava:

I love that you need to put on a co-persona hat. So one of the things I always talk about is that you’re selling to the buyer, but you’re also selling to the person that signs on the dotted line. That makes it sometimes a more layered experience where you really have to think about where the buyer needs the information that’s going to tell them this is the right product, and where the buyer needs the information that’s going to help them convince the person who has the purse strings that it’s the right product. I also think I like it because there’s …read more

Source:: Top Rank Blog

Author: Aaron