Marketing Briefing: Coca-Cola’s senior director of generative AI Pratik Thakar on why the brand believes ‘AI is making everyone an artist’
Coca-Cola continues to be a first mover when it comes to AI in marketing and advertising.
Earlier this summer, the beverage behemoth appointed Pratik Thakar as the company’s senior director of generative AI under the company’s marketing transformation office, reporting to Frank Salmon, vp of marketing transformation. Thakar, previously a creative brand lead for Coke, had already been working on creative efforts to bring AI into the company’s marketing.
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Source:: Digiday
