Publisher CROs say auto, travel and luxury advertisers are leading the revenue rebound
The “light at the end of the tunnel” is finally visible for advertising revenue thanks to a couple standout ad categories that are pacing up year over year, instead of down, according to several publisher CROs.
While the first seven months of 2023 was plagued by decreased marketing spend across many ad categories, including tech and finance, even the pressures that were keeping those advertisers clutching their purse strings — like the Silicon Valley Bank collapse and a wave of layoffs in the tech industry — are starting to relax.
Top performing ad categories in the second half of 2023 so far include auto, travel, fashion, luxury and beauty. Tech and finance are still soft, however, and entertainment is bracing for a slump thanks to the writers’ and actors’ strikes.
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Source:: Digiday
