By Katelyn Drake

Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today?

Last week, we shared the Top 10 Reasons to Attend MarketingProfs B2B Forum, and today we’re thrilled to unveil an exclusive video series called “Feeling B2B,” bringing you candid and insightful conversations with the foremost voices in the industry who aren’t just “doing” B2B marketing, they’re “feeling” it – and hoping to inspire you to feel it too!

This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum, an event that gathers the brightest minds in the B2B marketing industry.

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi, founder of  Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. Join us as we delve into the mind of the “godfather of content marketing” himself. As one of the world’s foremost thought leaders in marketing, Joe’s insights into the world of B2B marketing are not just knowledge, but passion in motion.

In this Feeling B2B interview, Joe and Lee talk about the connection between live events and content, top B2B marketing lessons Joe has learned in his career and a preview to his MPB2B presentation on Unconventional Content Marketing Approaches. And of course, what Joe loves most about B2B Marketing.

“If we did marketing correctly, if we published the right content to the right person and focused on their needs and pain points, we could truly make a difference in their lives.” — Joe Pulizzi @joePulizzi
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Watch the video now and make sure to let us know if YOU are feeling B2B!

In this exchange, Joe and Lee explore the heart of B2B marketing, shedding light on unconventional yet remarkably effective approaches. Joe shares his journey, from founding the Content Marketing Institute to pioneering innovative strategies that have reshaped the B2B landscape. Lee’s thoughtful questions elicit profound insights, making this conversation a treasure trove of wisdom for marketers and enthusiasts alike.

Join us on this exciting journey as we continue to uncover the nuances, challenges, and opportunities that lie within the realm of B2B marketing. Whether you’re a seasoned marketer or just stepping into the field, we hope you are feeling B2B!

“B2B does not get enough credit for innovation in marketing. B2B has become great at identifying what’s missing.” — Joe Pulizzi @joePulizzi
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Stay tuned for more exclusive conversations in the #FeelingB2B series, and mark your calendars for the upcoming MarketingProfs B2B Forum 2023. This is where the industry’s trailblazers gather to exchange insights, share experiences, and propel B2B marketing into the future.

Visit mpb2b.marketingprof.com to learn more!

PLUS: Get $100 off individual registration and $300+ for groups of three or more by using our …read more

Source:: Top Rank Blog

Author: Aaron