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Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines | International Association of Digital Marketing Professionals (IADMP)

Media Briefing: Publishers pump up per-subscriber revenue amid ad revenue declines

Aaron August 17, 2023

By Kayleigh Barber

This week’s Media Briefing looks at the top trends to come out of publishers’ Q2 earnings.

  • Digital subscriptions carry Q2
  • The Arena Group sells a majority stake, X caught throttling traffic to competitor sites and more

Digital subscriptions carry Q2

Another round of earnings has come and gone and based on Q2 trends, publishers’ digital subscription businesses were the breadwinners compared to their digital advertising and commerce businesses. So much so that the achievement of having increased the average revenue per user (ARPU) for paid subscribers in Q2 was a top talking point for the chief executives from The New York Times Company, Gannett and News Corp during their earnings calls over the past couple of weeks.

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Source:: Digiday

      

Aaron
Author: Aaron

Categories: International Association of Digital Marketing Professionals

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