The Media Rating Council is angling for better clarity in an era of compounding complexity
‘Standards’, ‘attribution’, ‘measurement’… such words may not invoke the most excitement, but for some, it’s upon such apathy that bad actors find fortune.
Although, when you consider these are the tentpoles of determining the flow of money in the $627 billion digital media industry, it helps to focus the mind on the importance of such concepts.
And in separate news agenda items recently, the importance of standardized media measurement has been underlined.
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Source:: Digiday
