Twitter’s original logo designer explains why the bluebird worked so well, and how ‘X’ changes everything
By Marty Swant
Every bird hatches from an egg, but only one was born out of circles.
This week, Twitter’s beloved bluebird logo was killed by an “X,” marking the end of an era for the social network as it undergoes a first rebrand under Elon Musk.
The image, created by artist Martin Grasser and two other designers, debuted in 2012 and became iconic. However, the process of creating it included sketching countless birds and using circles to develop a sense of “underlying neutrality and simplicity” to symbolize the app.
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Source:: Digiday
