Email Signature Essentials: Key Statistics to Know for 2023

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Email signatures serve as a powerful way for individuals and businesses to leave a lasting impression on their recipients.

In this article, we will share valuable insights derived from the feedback of numerous participants and email signatures of thousands of users of the MySignature service in 2023.

Keep reading to uncover the latest trends that will help you enhance your professional branding and boost engagement with recipients.

Top Email Signature Insights

Let’s look at the most basic statistics first and then get into the details.

On average, users send a moderate volume of business emails, ranging from 11 to 25 per day.
A significant percentage, 77.8%, of users check their email inbox more than five times a day. On the other hand, 18.1% of users check their inbox 2-4 times a day.
The vast majority, 89.9%, have a single email signature, while 8.6% use up to 10 different signatures.
44.4% of users update their email signatures 2-4 times per year, demonstrating a commitment to keeping their communication fresh and relevant. In addition, 31.6% update their signatures every few years.
Maintaining corporate consistency (25.1%) and improving branding and awareness (28.7%) are key objectives for using email signatures. These goals underscore the importance of consistent and effective email communications within an organization.
A significant portion, 36.3%, of users do not utilize email trackers. Of those who do, 25.1% opt for paid trackers, while 14.1% prefer free alternatives.

Now, let’s take a closer look at the detailed statistics regarding the use of email signatures.

How many business emails do people send each day?

28.8% send a moderate volume of 11-25 emails per day. However, 11.7% of users have a high email volume, sending more than 50 emails per day.

For these high-volume emailers, email signatures become a valuable tool for email marketing and brand promotion. After all, why not take advantage of the blank space at the end of every email?

What are the most popular email clients among users in 2023?

Interesting discovery: Gmail is the most widely used email client among users, with a clear majority of 62.2%. Outlook follows in popularity with 28.9%, while Apple Mail comes in third with 17.9%. Thunderbird and Yahoo are less popular, with 3.9% and 3.04% of users, respectively.

How often do people check email?

Knowing how often people check their email can help you manage your time and be more productive. You can also get faster responses and better engagement by choosing the right times to send important emails.

According to the results, the majority of users, a significant 77.8%, check their email more than five times a day. Conversely, only a small percentage, 4.1%, look into their inbox only once a day. These results show that most people use email frequently and regularly.