PubMatic expands commerce offerings as retail media grows
Ad tech company PubMatic on Tuesday launched its commerce media offering, as the retail media business continues thriving.
PubMatic’s Convert is a self-service advertising platform for commerce media built on the company’s global cloud infrastructure. The offering is aimed at retail media networks and advertisers, and will include on- and off-site monetization, with sponsored listing ads, display ads and connected TV inventory. Its launch partners consist of retailers, agencies and tech firms, including Dentsu, IPG Mediabrands, Coles 360, Lyft Media and MiQ.
Peter Barry, vp of addressability and commerce media at PubMatic, said the platform aims to become a one-stop shop for its customers and partners. In particular, he said he found that many retailers have very fragmented solutions across their ad tech stacks. For example, buyers are often operating in silos — with one place for audience extension, another for sponsored listing and somewhere else for display on-site, he explained.
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Source:: Digiday
