By Lane Ellis

Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023?

Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best use the technology while maintaining — or growing — brand authenticity and trust.

“AI has the potential to revolutionize every single part of marketing,” Marie Gulin-Merle, global vice president of ads marketing at Google, suggested.

Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “Human vs Machine: The Future of B2B Content Marketing” during the BtoB Summit Paris 2023 conference.

“Generative AI won’t replace you — someone who knows how to use gen AI probably will.” — Lee Odden @LeeOdden
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Lee began his presentation explaining how generative AI essentially “makes you more of what you already are,” with poor content simply getting turned into even more sub-par content if that’s what a marketer brings to the AI table, while those who instead present true creativity and imagination to AI tools can expect to be rewarded with even more quality B2B marketing content that is creative and imaginative.

As the team at Think With Google recently looked at as its “big topic,” it’s more a matter of AI plus creativity, and not AI versus creativity.

Without any further ado, let’s jump right in and take a look at more than 100 of the generative AI tools that are available to B2B marketers in 2023.

BIGLIST of 100+ Generative AI Tools for B2B Marketers

Visual AI Tools

Adobe Firefly
@Adobe
Creative generative AI engine augmenting Adobe’s Photoshop, Illustrator, Adobe Express, and on the web.

DALL-E2
@OpenAI
DALL-E2 — which bills itself as “your creative copilot,” uses machine learning models to not only create images from natural language descriptions but to alter and re-create existing images.

Meta AI’s Make-A-Video
@MetaAI
Video creation from text prompt system.

Stability AI
@StabilityAI
A variety of open-source AI tools.

Midjourney
@midjourney
Image creation AI integrated with Discord.

CORTEX
@meetcortex
A social media content optimization platform for marketers and agencies to continuously improve post engagement.

CapCut
@capcutapp
ChatGPT plug-in for the creation of video content specifically for social media channels, from TikTok parent firm ByteDance.

Imagen
@GoogleAI
Google text-to-image AI diffusion model tool.

Phenaki
@GoogleAI
Google tool for realistic video generation derived from open-domain textual descriptions.

Writing AI Tools

Jasper.ai
@heyjasperai
Jasper.ai — which bills itself as a top AI content platform for business, offers an array of social media content generation features from image creation to written content.

Jetpack AI Assistant
@jetpack
A …read more

Source:: Top Rank Blog