What is a product video?

A product video explains and visually exhibits a product‘s tangible benefits. A lot of these videos emphasize a product’s unique features. Still, one thing differentiating a good product video is its ability to exhibit how it solves problems.

As a rule, remarkable product videos encompass the following:

• Engaging dialogue and narration
• Long enough to fully explain the product and its benefits but short enough to keep the viewer’s attention
• Professionalism, without being “stuffy.”
• Empathy and relatability

Product Videos for Marketing: Why They’re Important

Audiences spend, on average, about 19 hours a week watching videos online, whether on platforms like YouTube, TikTok, Instagram, or Facebook. Astonishingly, people watch a billion videos a day on Pinterest.

So, it‘s safe to say audiences enjoy videos and find them engaging enough to spend long periods watching them. Video is an excellent way to capture your audience’s attention and excitingly showcase your product’s uses.

Furthermore, product videos can explain a product in-depth and trigger emotions in a way a written product description can’t.

How to Create Product Videos

Here are some tips and tricks for creating an outstanding product video.

1. Include context.

Show your product or service in use or solve a problem commonly faced by your audience. For example, paper towel company Bounty’s Twitch-themed product video ad shows a group of gamers playing an intense video game.

When one of the gamers accidentally knocks over his drink with his computer mouse, he uses Bounty to quickly gather up the spill before it could damage his gaming equipment.

The video shows a scenario where a Bounty paper towel would be most helpful and how quickly the product can clean up the spill.

2. Don’t just show your product — talk about it!

Videos showing a product looking photogenic against a pretty backdrop can be eye-catching, but they need to convey more about how the product works or …read more

Source:: HubSpot Blog

Author: Aaron