Dentsu Americas’ new CEO Michael Komasinski: AI could be a differentiator among holdcos
Jacki Kelley’s departure from her role as CEO of Dentsu Americas and chief client officer for Dentsu International came as a surprise right after Cannes Lions ended, but the agency holding company moved right away to fill her CEO slot with Michael Komasinski.
(Kelley returned to IPG as chief client officer and chief business officer, where it’s whispered she has a fair shot at eventually becoming the first female CEO of an agency holding company once Philippe Krakowsky steps aside.)
A thoughtful and surprisingly humble CEO, Komasinski is an eight-year veteran of Dentsu, having spent much of his time overseeing the growth and development of Merkle, the holdco’s data-driven performance arm. It’s why his former title was global CEO of customer experience management (CXM) practice. Past experience includes stints at Razorfish and Nielsen.
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Source:: Digiday
