Media Briefing: How publishers are racing to engage new subscribers in hopes of improving retention
This week’s Media Briefing looks at three publishers’ retention tactics, which center around early engagement intervention for newly subscribed readers.
- Engage early and often
- Venture capital funding to publishers slows in Q2
- The Washington Post has a new CRO, the San Diego Union-Tribune is sold and more
Engage early and often
Retention starts as soon as a subscriber is acquired is a cliché, but the truism may be as true as ever for publishers’ subscription businesses.
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Source:: Digiday
