‘All these text based apps are screaming for space’: Social media professionals grapple with Twitter competitors
By Kimeko McCoy
As the race to become the supreme text-based social media app heats up, social media managers say they’re feeling the burn.
On Wednesday, Meta launched its Twitter rival Threads. That came after Twitter alternatives, Spill and Bluesky, both picked up steam over the weekend after Elon Musk’s decision to limit views, based on whether users pay, to tweets. Since then, social media managers have been scrambling to keep up.
“The past six months has felt like a never-ending race to gain access to, explore, and pass judgment on the latest platform,” said Anna Laura McGranahan, social media strategist at Lenz Marketing agency, in an email, referring to Musk’s Twitter takeover.
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Source:: Digiday
