MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges
By Seb Joseph
The industry was left reeling as news of MediaMath’s imminent bankruptcy sank in at the end of last week.
PubMatic took immediate action, swiftly suspending bids from the struggling ad tech vendor mere hours after the bankruptcy announcement on Friday, June 30.
Publishers, who rely on PubMatic’s services, were promptly notified of the impending impact on their revenue. In an email to those customers, PubMatic attempted to assure them that it would collaborate with MediaMath in the next 30 days to determine the exact amount owed.
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Source:: Digiday
