Marketers are automating CTV campaign optimization to drive revenue
By MNTN
As marketers increasingly invest in connected TV advertising, teams are optimizing numerous aspects of CTV campaigns, including reach, frequency and audience segmentation.
To aid their efforts, advertisers have turned to various CTV platforms that offer automated and semi-automated tools to more efficiently refine, revise, fine-tune and redeploy their most successful CTV campaigns. According to a Digiday and MNTN survey, teams are using automation tools for various CTV campaign optimization tasks, including selecting network inventory, managing bids, adjusting frequency, audience targeting, updating ad creative and compiling campaign performance data.
“Connected TV advertising has changed a lot over the last few years,” said Imani Clark, director of platform experience at MNTN. “Today, you can revitalize a campaign with a few simple clicks, as opposed to the more manual processes and procedures that were in place with different teams in charge of optimization.”
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Source:: Digiday
