By esantiago@hubspot.com (Erica Santiago)

How-to videos are an especially compelling way to learn how to do something online because the video shows you exactly how to do it.

We found that of the 91.9% of internet users who enjoy watching videos, 31.3% want how-to videos, and 29.8% want educational videos.

In this post, we’ll explain why how-to videos are so popular and include 10 examples to inspire your next video marketing campaign.

How-to Video Searches Are Popular

How-to Video Examples

Best How-to Videos

How-To Video Searches Are Popular

As mentioned, how-to videos are popular because they visually show users how to complete tasks. However, it’s not just consumers who benefit from how-to videos.

How-to videos are an excellent way to establish your brand as an expert in its industry, and they can demonstrate the unique features of your product or service.

According to WyzOwl’s 2023 Video Marketing Statistics Report, 96% of video marketers say video has increased users’ understanding of their product or service.

Furthermore, 87% of video marketers say that video has increased traffic to their website, and 80% say video has directly increased sales.

How-to Video Examples

Below are five great how-to videos, and you can apply these to your own videos.

1. How to Do Push-Ups

If you’re anything like me and lack upper body strength, you’ve likely struggled to do a push-up. Fortunately, Hybrid Calisthnecis posts videos showing how viewers can work up to different exercises, including push-ups.

This how-to video breaks down the different ways to work up to a push-up and provides solutions to some of the issues viewers may face, such as wrist pain.

When creating a how-to video for your brand, be proactive and consider the different struggles consumers may encounter when learning to do something. Make sure your video provides solutions.

Another takeaway from this video is its title, “You CAN do pushups, my friend!” When naming your videos, you don’t have to stick to the traditional “How to ___” format.

Be bold and think outside the box while still formatting your videos to be SEO-friendly.

2. How to Prep Your Skin for Non-Cakey Foundation Application

Remember, how-to videos are exceptional at providing information about your product or service.

For example, makeup brand Fenty Beauty posts videos showing viewers how their products can achieve different looks or solve common problems.

For example, cakey foundation application is a typical concern for many makeup users. The video below shows viewers how to prep their skin to avoid the problem with Fenty products.

Think of a problem your audience may often …read more

Source:: HubSpot Blog

Author: Aaron