By Neil Patel

You’ve heard about diversifying your income streams, but what about your e-commerce sales channels?

If you’re selling physical products, and you’re only relying on ONE channel to bring home the bacon, it’s time to switch things up with Facebook’s social commerce platform, Marketplace.

It’s a simple, easy, cost-effective way to hit the ground running and increase your sales:

• It’s free to use.
• It comes with a built-in audience of 800 million monthly users.
• You don’t need a website to sell.
• And you can create listings on the go with the Facebook app.

And when you combine that with statistics like:

• 78% of US citizens use Facebook to find new products.
• 30% of consumers would purchase via Facebook.
• 1 in 4 business owners sells through Facebook.

You’re leaving money on the table and missing out on a competitive edge.

In this post, we are going to dig deep into everything you need to know about Facebook Marketplace, how to create your first listing, the benefits, and what you can do to boost your sales on the platform.

What Is Facebook Marketplace?

Facebook Marketplace is like Craigslist and eBay…only better.

It’s a peer-to-peer platform where you can buy and sell new and pre-owned items.

Facebook Marketplace is the newest way for e-commerce businesses to make sales and take advantage of the social media network’s 2.7 billion monthly active users WITHOUT spending a dime on listings or ads.

All you need to do is upload your item, and in under 60 seconds, you’ll gain access to a local audience ready to buy what you’re selling.

6 Benefits of Selling on Facebook Marketplace

Facebook Marketplace Is Safer than Other Platforms

What makes Craigslist “untrustworthy” is the lack of accountability and transparency.

On Craigslist, you can pretend to be anyone, and there isn’t a lot of information to help buyers and sellers weed out those pesky scammers.

With Facebook Marketplace, there is an added layer of trust. Each buyer and seller is connected to a Facebook account.

It gives you the option to snoop and double-check the person is “real” by:

• Looking at profiles
• Checking how long the account has been active on Facebook
• Seeing previous Marketplace activity
• Reporting any suspicious sellers and buyers

While it’s no guarantee Facebook Marketplace is scam-free, its lack of anonymity is a safer option for everyone.

It’s Free to List an Item

The best thing about using Facebook Marketplace?

You don’t need to pay a single cent to the platform.

It’s free to create a Facebook personal account or business page and free to list an item.

Unlike other platforms who have:

• Non-refundable listing deposits
• Insertion fees
• Final value fees

Facebook Marketplace has none of that. It’s one of the most affordable options for small e-commerce businesses.

Sellers and Buyers Can Send Instant Messages to Each Other

Instant gratification.

It’s a cultural value we’ve adopted from the Internet, and it’s made us impatient.

We expect:

• 24/7 customer service
• Lightning-fast website load times
• The ability to order taxis, food, and even dates with a swipe of our finger

So …read more

Source:: Kiss Metrics Blog

Author: Aaron