10 Key Take-Aways From ANA’s Masters of B2B Marketing

What can B2B marketers learn from the top presentations that were on tap during the Association of National Advertisers annual ANA Masters of B2B Marketing 2023 conference?

The event, which took place in Orlando, Florida and online, was all-B2B, all the time, and offered the latest B2B marketing insight by leading speakers including Linda Boff of GE, Toni Clayton-Hine of Ernst & Young LLP, and many other top industry speakers.

Marketing conferences offer a true wealth of benefits to marketers seeking the latest learning, new networking opportunities, and the freshest industry research and insight to increase brand awareness.

Let’s take a look at some of the top B2B marketing take-aways from the insight-filled ANA Masters of B2B Marketing 2023 conference, in the form of social messages surrounding the conference that have particularly resonated with B2B marketers.

1 — 1st & 3rd Party Data + AI Drives Account-Based Marketing Success

1st party + 3rd party data combined with AI is a great way to start small in account based sales and marketing. Excellent presentation by @LataneConant of @6senseInc at #ANAB2B! ?? pic.twitter.com/qLkd2a41mG

— Marisa Lather (@MarketerMarisa) June 7, 2023

2 — Human Needs Go Beyond Mere Buzz With Brand Experiences

When we “talk” about B2B marketing – we like to get all buzz-wordy. BUT…we’re all human! Great study from B2B International showcasing human need! #ANAB2B https://t.co/kkGmk5lFlL

— Sean Brown (@seanbrownignite) June 7, 2023

3 — Become An Open-Source Marketer

Be an open-source marketer. Share. Collectively come together, trade notes, share knowledge. Great tips from Vincent Bahk of @FISGlobal at #ANAB2B! pic.twitter.com/M0R8NcYDNV

— Marisa Lather (@MarketerMarisa) June 7, 2023

4 — Be A Mentor & Make Customers The Hero

“We are not Luke Skywalker, as marketers we are Obi-Wan, we are mentors focused on making our customers the hero”

As a HUGE bonus, here are his 10 Key Takeaways from today’s session at the ANA Masters of B2B Marketing. Thx for sharing your wisdom @GregBoosin #ANAB2B #Mastercard pic.twitter.com/967rm9fnf8

— Michael Donnelly (@MichaelDonnelly) June 6, 2023

5 — Help Ease The Spaghetti Bowl of Today’s B2B Buying

“It’s super hard to be a b2b customer today”

Count agree more Jeff!#anab2b pic.twitter.com/99ydr6Ob4b

— Jon Busby (@busbyjon) June 5, 2023

6 — Embrace B2B Simplicity Over Complex Counting

“Instead of glorifying the complexity of B2B Marketing, let’s simplify. Everything starts with the customer.” @faderp @Wharton #ANAB2B

This.??Too much B2B resource is spent on tech to count what happened and not enough researching the customer needs to begin with.

— anne hunter (@FollowAnne) June 6, 2023

7 — The B2B Marketing Magic of Decisive Messaging

3 vital questions to create a magical #marketing campaign:
1. What do you want people to know?
2. What do you want people to do?
3. How do you want people to feel?#ANAB2B #generalelectric @lindaboff pic.twitter.com/kvBKddpkhe

— Michael Donnelly (@MichaelDonnelly) June 6, 2023