AI developments abound at agencies: BrandTech buys Pencil, Huge launches LIVE
There’s no escaping the ubiquity of generative AI, so if you can’t beat it, might as well join it.
In two separate cases, that’s just what’s happened — and it’s going to keep happening in the weeks and months ahead.
For starters, fresh off its acquisition of Jellyfish a few weeks ago, all-digital marketing and media network BrandTech Group purchased 100% of Pencil, a generative AI content maker and distribution SaaS platform. In many ways, both acquisitions have been interwoven over the last 10 months, and the news effectively delivered a one-two punch for BrandTech Group. The company declined to say the purchase price for Pencil — BrandTech Group founder and CEO David Jones joked that it was $1 trillion.
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Source:: Digiday
