Five years in, the GDPR has had a double-edged impact on the ad market
By Seb Joseph
As of today (May 25), the General Data Protection Regulation has been in force for five years across the European Union. A period in which the data privacy law has been lightly enforced by regulators, left ad execs confused over what is and isn’t permissible and overshadowed by platforms.
There’s no other way to explain why there’s been so little enforcement of the law. Indeed, most (64%) of the 159 enforcement measures by late 2022 were merely reprimands, according to the Irish Council for Civil Liberties study of the European Data Protection Board’s register of final decisions.
Maybe this is the nature of bureaucracy in all its glory.
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Source:: Digiday
