Digiday+ Research: 80% of agency pros would choose a hybrid work schedule

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Last summer, nearly half of agency professionals told Digiday+ Research that they had gone back into the office full time. But in reality, agencies, like their publisher counterparts, have settled into a decidedly hybrid way of work.

That’s according to a first-quarter survey of just shy of 100 agency pros.

Digiday’s most recent survey found that the majority of agency pros are hybrid workers. To be exact, 59% said they work in their companies’ offices between one and four days in an average week. And among those hybrid workers, the highest percentage work in their companies’ offices an average of two days per week (24% said this).

And it turns out that, overall, agency pros who work a hybrid schedule do so by choice. Forty four percent of agency pros said their companies don’t require employees to work in the office at all. This category by far accounted for the largest percentage of respondents to Digiday’s survey. It is also worth noting that the next largest percentage of respondents were the 24% who said that their companies require employees to work in the office two days per week — which matches up with the 24% who said they work in their companies’ offices two days per week on average.

Interestingly, a significant percentage of agency pros are fully remote workers. Thirty percent of respondents to Digiday’s survey said that, in an average week, they don’t work any days in their companies’ offices. Meanwhile, only 10% of respondents said they work in an office full time, and an even smaller 8% said their companies require that employees work in the office full time.

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Further supporting agency pros’ preference for a hybrid work culture, Digiday’s survey found that 80% said that, given the choice, they would prefer to work a hybrid schedule. Meanwhile, only 17% said they prefer to work remotely full time and a very small 3% said they prefer to work from an office full time.

More specifically, most agency pros said they prefer a hybrid work schedule in which they work remotely most days and spend some days in the office. Fifty-three percent of respondents to Digiday’s survey said this. And 27% said they prefer a hybrid schedule in which they work in an office most days and work remotely some days.

Digiday’s survey found that …read more

Source:: Digiday