7 Pieces of Content Your Audience Really Wants to See [New Data]
By sbernazzani@hubspot.com (Sophia Bernazzani)
Consumer preferences are constantly evolving, which keeps things interesting.
To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs.
What types of content are memorable to consumers?
According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values.
1. Funny content
49% of consumers say that funny content is the most interesting and memorable.
How Marketers Measure Up
According to our 2023 Social Media Marketing Report, 36% of marketers already share funny content on social media. Half of those already leveraging it plan to increase their investments in it in 2023 (speaking directly to consumer interests), and it’ll be the second most invested in content type in 2023.
What can marketers do?
Funny content can be anything from sending emails with a witty subject line or using a trending meme format and relating it to your business.
For example, McDonald’s made a Tweet saying, “it’s easier to get these snack wraps than it is to get tickets,” during the rush of people trying to get tickets to Taylor Swift’s upcoming tour. The snack wrap is no longer available on the menu, so it was a lighthearted and funny contribution to a timely global conversation.
Another valuable opportunity is to create funny video content, which is actually the most likely to go viral.
2. Relatable content
36% of consumers say relatable content is the second most interesting and memorable content brands can share on social media. Almost 70% of consumers also say that social media content being authentic and relatable is more important than polished, high-quality content.
How Marketers Measure Up:
42% of marketers already share relatable content, and they say it is the second most effective type of content to share on social media.
What can marketers do?
Relatable content reminds your audiences of their lives, experiences, and needs. To be relatable to your audience, you need to understand them. Who are they? What are their pain points? What are their …read more
Source:: HubSpot Blog
