By desordi

Posted by desordi

It would be downplaying it to say that 2020 has been a whirlwind of a year.

Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to.

While few digital workers were previously able to work from home, the industry — and the world as a whole— had to adjust to full-time remote working during the coronavirus pandemic. Luckily, as SEOs and digital marketers, we have great experience in pivoting and adjusting our working styles and strategies, regardless of what challenges are thrown our way. It comes with the job.

Throughout this blog post, I’ll discuss the various tactics I’ve seen work incredibly well for our clients and in the wider industry as a whole, in addition to advice for increasing productivity and overall happiness with the change of scenery to full-time working from home. I hope that this post provides ideas and potential projects SEOs can work on in-house or with clients, and that my tips for working from home also help you take a step back, unwind, and increase your productivity and work/life balance.

SEO tactics that worked extremely well this year

“Low hanging fruit” initiatives

With the influx of users sitting at home and spending more time online this year, a strategy we employed across our clients was to tackle pages that ranked in positions 5-9, or 11-14, and optimize existing content to increase visibility in the SERP.

These optimizations consisted of simple, yet effective changes that match and cater to the user’s search intent. As it’s been proven that people scan as few as the first two words of a title tag, the importance of having an effective title tag that concisely describes the content on the page cannot be overlooked. Title tag tweaks, H1, and meta description updates are some of the ways that our clients’ rankings have improved on the first page, and also won Answers Box and People Also Ask results.

Above is an example of a keyword ranking increase for one of our clients in the data intelligence industry. Through metadata optimizations and targeting People Also Ask questions, we’ve seen rank increase from 13 to 6 within this year.

Targeting “People Also Ask” questions

We’ve found that with increased searches in 2020, users are asking more questions overall and are looking for in-depth and valuable answers. Google’s People Also Ask SERP feature is the most effective way for companies to answer regularly asked questions, and drive more traffic to their site.

PAA questions have been an effective strategy in 2020 to increase traffic and increase brand awareness to our clients’ sites. The main way we targeted landing in the People Also Ask section for clients was to tailor new and existing content around answering these user’s questions. Tools such as AlsoAsked.com were vital in identifying these questions, and creative writers were extremely beneficial …read more

Source:: Moz Blog