By Harry Mackin

If you haven’t heard the jokes yet, you will. ChatGPT is the terminator, and all of us content marketers are Sarah Connor. It’s only a matter of time before the evil machines seize our jobs out from under us and send us scrambling for one of the six journalism positions left on the planet. If, someway, somehow, we want to stay in marketing, our only desperate recourse will be to learn how keywords actually work, or worse… try PAID SEARCH.

…Ok, so the reality isn’t all that dramatic, no matter what those jokers in SEO want you to believe. There is, however, a grain of truth behind all the ribbing: the fact is, ChatGPT and advanced machine learning AI like it is going to change how content marketing works forever. In fact, it already is. It’s just not going to replace content marketing or content marketers.

In fact, with the right outlook and attitude, ChatGPT represents more of an exciting opportunity for content marketers than an existential threat. While we’ll probably never be able to use it to do our jobs, it can make several processes more streamlined, informed, and strategic.

Even more importantly, as ChatGPT starts to affect content marketing, it has a way of revealing what has always been most important — and human — about the process in the first place. By paying close attention to how ChatGPT is changing content marketing, therefore, we can better understand not only what our roles will look like in the future, but also how to perform those roles better than ever.

In that spirit, I want to take a look at five ways ChatGPT will (or already is) changing content marketing forever — and how we can use each of these changes to learn how to do our jobs even better.

[bctt tweet=”“With the right outlook and attitude, ChatGPT represents more of an exciting opportunity for content marketers than an existential threat.” — Harry Mackin @Shiitakeharry” username=”toprank”]

1 — Human content will need human insights to stand out

I promised I wasn’t going to get too “fire and brimstone” in this article, so I’m starting with the worst news. Yes, ChatGPT and the predictive AI tools to follow will almost inevitably be used to generate a great deal of content. The truth is, they’re simply too fast and tempting not to use.

Given simple prompts, ChatGPT can generate an article of any pre-specified length about virtually any topic imaginable in an instant. This article will make sense, “sound” human (to an extent based on the topic and prompt), and will probably even be relatively accurate.

There’s a clear use-case for content like this: quick and simple, FAQ-style answers. The usage will be similar to the way companies are already using AI-trained chatbots: they’ll use AI to populate FAQs near-instantly. Others may even use the technology to write more traditional content marketing blogs on simple …read more

Source:: Top Rank Blog

Author: Aaron