80+ Instagram Stats You Need to Know in 2023

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It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. As it continues to roll out new features, updates, and algorithm changes, it can be hard to keep up.

That’s where the Instagram stats comes in. There’s a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68).

Read on to uncover more social media stats that’ll help you get ideas and improve your own Instagram posting strategy.

80+ Instagram Stats

Click on a category below to jump to the stats for that category:

Instagram’s Growth
Audience & Demographics
Brand Adoption
Instagram Post Content
Instagram Posting Strategy

Instagram’s Growth & Usage

1. Instagram is expected to reach 1.44 billion users by 2025. (Source)

2. The Instagram app has over 78 million monthly active users. (Source)

3. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. (Source)

4. Instagram saw a 48% increase in ad reach from January 2020 to January 2022. (Source)

5. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. (Source)

6. Instagram is the most-used platform for influencer marketing in the U.S. (Source)

7. Marketers say Instagram is the social media platform they know how to use best. (Source)

8. There are an estimated 143 million Instagram users in the United States in 2023. (Source)

9. As of January 2023, India has a total of 229 million Instagram users, the largest Instagram audience in the world. (Source)

10. As of January 2022, Instagram was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place. (Source)

11. On average, U.S. adults spend 30.1 minutes a day on Instagram in 2022. (Source)

12. As of February 2023, the most-liked post on Instagram is a carousel of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win. (Source)

13. Between January and June 2022, the fastest-growing content creator on Instagram was influencer Jorge Gomez, with 573% growth in six months. (Source)

14. Other than Instagram’s own account, the most-followed Instagram account as of January 2023 is professional soccer player Cristiano Ronaldo. (Source)

15. As of May 2022, Instagram’s own account has 504.37 million followers. (Source)