How Youtube Advertising Can Help Law Firms Reach More Clients
Admit it. You spent at least 45 minutes last night watching videos about your favorite topic on Youtube. Well, you’re not alone. Youtube is the most popular streaming platform. And with plans to test a free hub for streaming, Youtube’s popularity is set to grow even more. Yet surprisingly, many personal injury law firms don’t include Youtube in their law firm marketing plan. Brantley Davis thinks that’s a mistake. He runs a law firm marketing ad agency in Washington D.C, Brantley Davis Ad Agency.
“Youtube is a powerful part of the media mix in every one of our law firm markets across the country. We simply view it as another TV station,” explained Davis. “And I know it works because we use Youtube exclusively in some markets and it generates solid law firm cases month after month.”
Davis’ ad agency employs proprietary tactics on Youtube developed over years of trial and error. But he says even novices can mount successful Youtube campaigns for law firms because so few law firms are using the platform.
For law firms, Youtube advertising provides a unique opportunity to reach a wider audience than ever before with targeting capabilities not available on other media like broadcast TV. And Youtube can also be less expensive and more flexible from a budget perspective than other channels. So, there’s a lot to like about Youtube. But before you launch your new ad campaign, here are some basic guidelines to creating a successful Youtube presence for your law firm.
What is Youtube Advertising?
Youtube ads are a form of online marketing that allows law firm advertisers to promote their products on Youtube. This allows advertisers to direct their ads to specific demographics and increase their brand awareness. There are a variety of different ad formats available
that allow advertisers to promote their products in different ways. These include:
– Video Ads – Video ads are the standard form of advertising on Youtube. Video ads appear before a user’s video and can either be skippable (15 seconds) or unskippable (30 seconds).
– In-feed Video Ads – In-feed video ads are designed to appeal to a user’s sense of sight. These are typically images and text which appear on a user’s screen.
– Bumper Ads – Short video ads to catch the attention of the viewer.
– Outstream Video Ads – Outstream video ads are similar to in-feed video ads, but they only appear on mobile. Instead, they are placed strategically on websites and apps running on Google video partners.
Benefits of Youtube Advertising for Law Firms
There are many benefits that come with using Youtube advertising to reach potential clients.
– Reach a Wider Audience: Youtube has seen massive growth in recent years and is used by millions of people every day. In fact, millions of hours of …read more
Source:: Social Media Explorer
