Elevate B2B Marketing News: Top-Growing Ad Channels For 2023, Marketing Narrative Study, Google’s New Landing Page Report, & Broad Reach In B2B Data
By Lane Ellis
5 Major Takeaways From This Year’s ANA B-to-B Marketing Virtual Conference
B2B marketers can achieve market share expansion and greater outcomes when they focus on a broader reach, while a connection between data and creativity builds more emotional connectivity — two of several findings of interest to B2B marketers contained in newly-published insight from a recent Association of National Advertisers (ANA) event which featured marketers from LinkedIn (client) and other B2B organizations. Adweek
Marketers Are Adjusting Their Brand vs. Performance Budgets Amid Economic Woes
63 percent of marketers have said that the economic recession has had an impact on consumer concerns that will affect their 2023 marketing strategies, with 33 percent pinpointing diversity, equity and inclusion (DEI) along with social justice issues, according to recently-released survey data. MarketingCharts
[bctt tweet=”“In 2023, it is high time for B2B influencer marketing to become less of a gray area and embraced more as a solid strategy. Part of this will be the development of job titles that include ‘influencer marketing’ in them.” — @JustinLevy” username=”toprank”]
Google Analytics 4 Rolling Out Built-In Landing Page Report
Search giant Google has begun rolling out a new set of features for the latest version of its Google Analytics data analysis system, with the biggest addition being an array of new reports centered around website landing page performance, Google recently announced. Search Engine Journal
Research: Consumers Value Fate in Marketing Narratives
Marketers who tap into a product or service’s component pieces to uncover and build an intriguing story of discovery may find unexpected value, according to newly-published research, with initial findings released by the Harvard Business Review. Harvard Business Review
HubSpot’s November releases: A manager’s guide
Meta-owned global messaging platform WhatsApp integration and more efficient data collection are among an array of new features added to HubSpot, joining a new email approval process and updates to HubSpot’s Campaigns 2.0 features, HubSpot recently announced. MarTech
Publishers, Ad Buyers Face Big Challenges In 2023: Study
54 percent of digital media experts who utilize programmatic advertising have said that digital audio will be a top priority in 2023, with 50 percent pinpointing digital video, 48 percent social media, and 47 percent noting mobile — some of the findings of interest to B2B marketers contained in newly-published survey data. MediaPost
Infographic Design Trends for 2023 [Infographic]
Personalized data, bright palettes, animated elements, and nostalgic visuals are three infographic ingredients that are poised to see greater implementation in 2023, according to recently-released infographic trend data, which has also predicted more visual representation of data as art. Social Media Today
The Most Important Tech and Societal Trends for Marketers in 2023 [WARC Report]
31 percent of marketers have said that they expect an increased investment in brand marketing over the next year — up from 23 percent …read more
Source:: Top Rank Blog
