YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
By joetting@hubspot.com (Jami Oetting)
You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster video that’s sure to rake in hundreds—maybe thousands—of views.
With all that time invested, you can’t stop at just embedding the video on the homepage of your website or sharing it on social media and hoping someone watches. Running YouTube ads on your videos is one way to make sure more of your target audience finds the content you’ve produced. And with new formats and tracking capabilities, you can also use this information to report on its ROI.
In this post, we’ll guide you through YouTube ads—how they work, how you get paid, and best practices for growing revenue from your YouTube channel through advertising. By the end of this guide, you’ll be ready to launch advertisements across your YouTube channel as part of your overall YouTube marketing strategy. Let’s get started.
What’s New With YouTube Advertising
Advertising on YouTube is very different from running a PPC or paid social media campaign. There are specific creative constraints and a ton of options for this platform, and you need basic knowledge before you even scope out your next video project to make the most of the paid possibilities.
In recent years, Google has rolled out a series of changes that makes YouTube advertising an extremely worthwhile investment. Let’s take a look.
More Rigorous Brand Safety Efforts
In the past, the platform has made major efforts to protect viewers and advertisers from harmful content, and those efforts have persisted as of November 2022. The latest updates include “clearer language” and “specific guidelines” around ads not being placed on adult content, violence, harmful or dangerous acts, sensitive events, videos with inappropriate language, and drug-related content.
Targeting Based on Users’ Search History
A few years ago, Google announced it would allow advertisers to reach more viewers on YouTube — especially across mobile devices, where 50% of YouTube views take place. Among the changes it rolled out, possibly the biggest announcement was that advertisers would be able to target viewers based on their Google search history, in addition to their viewing behaviors YouTube was already targeting.
Marketers can now target ads at people who recently searched for a certain product or service. If the content of a video ad is closely related to a search the viewer has been researching, they might be more likely to watch the entire ad or click through the ad to the website.
Audio Ads
Audio has grown lately — you needn’t look further than podcasts and the new social media app Clubhouse. To keep up with the changes, Google is now allowing YouTube advertisers to create audio-only ads. While we’d recommend starting with a …read more
Source:: HubSpot Blog
