20 Questions to Ask When Creating Buyer Personas [Free Template]
By lkolowich@hubspot.com (Lindsay Kolowich Cox)
Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets.
We’ve gathered 20 questions that can help you identify your audience. After you explore the answers, use this free buyer persona template to share your findings with the rest of your company.
Remember: you’ll need a content marketing strategy to reach your buyer personas. Find out how with HubSpot Academy’s free content marketing training resource page.
Download our free buyer persona template here to learn how to create buyer personas for your business.
Questions About Their Personal Background
1. Describe your personal demographics.
Collecting demographic information is a great place to begin drafting your personas. These questions paint a clearer, more personal picture of your customer.
Understand what communities they are a part of, and how those identities impact their interaction with your brand.
What to Look for in the Answer
Are they married? What’s their annual household income? Where do they live? What are their cultural and racial backgrounds? What is their gender identity? How old are they? Do they have children?
2. Describe your career path.
Having an idea of your client’s background tells you a lot about the type of information that they consume and the problems that they can face regarding their work. This can be especially helpful if you sell a B2B product.
What to Look for in the Answer
How did they end up where they are today? Has their career track been pretty traditional, or did they switch from another industry?
3. Describe your educational background.
Get specific here. “Boston University” is better than “liberal arts college.” Where a person went to school can impact their worldview. That includes both the size of the college, their major, and the location of the school.
What to Look for in the Answer
What level of education did they complete? Which schools did they attend, and what did they study?
Questions About Their Company
4. What is the size of your company?
Keep an eye out for specific details about the company. The size of a business impacts how many people use your product, as well as the way they use your offering. Understanding the amount of revenue can help you set appropriate pricing.
Knowing details about your persona’s company, like the number of employees, will help you when you’re building the fields for your landing page forms.
What to Look for in the Answer
How many people work at the company? How much revenue does the company generate? How many customers does the company serve?
5. In which industry or industries does your company work?
The answer to this question isn’t the department in which your buyer persona works. Your buyer persona’s industry is the type of service they deliver to their clients, and knowing this can help you measure …read more
Source:: HubSpot Blog
