10 Form Conversion Optimization Tips to Generate Better Leads
By diana.urban@bookbub.com (Diana Urban)
So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads.
Where you place your forms, how they’re designed, and the language in your call-to-action all shape your visitor experience. Get these elements right, and you can grow your lists.
This post explores how you can optimize your forms to gather high-quality leads. You’ll learn the following:
A “good” conversion rate falls between 2% to 5%, according to CRO platform company Adoric. However, Hubspot research from 2020 found that only 22% of companies were satisfied with their conversion rates. Email collection forms were the most successful method for converting customers, with a 15% conversion rate in 2020.
10 Tips to Optimize Form Conversion
If you want to transform your underperforming lead-generation forms, you’ll need to give both your webpage and the form itself a refresh. Start with these 10 tips to optimize form conversion.
1. Move your form above the fold.
Conversion forms should be above the fold on your landing page. That means visitors shouldn’t have to scroll down the page to see your form. There’s no need to search to find your offer. Doing this removes friction from your lead generation process.
For example, visitors on the landing page below instantly know they’ll need to fill out the free demo form.
2. Make your form headline a call-to-action.
Encourage visitors to complete your form by making your headline a call-to-action. This tells your visitors exactly what they will get once they sign up.
For example, the form below starts with the call-to-action, “Start Your Free Trial Now.” This call to action is then repeated in the button at the bottom of the form, reinforcing the message.
If you’re unsure of what to include in your form headline, consider the following.
- Get Your Free [OFFER]
- Sign Up for [OFFER]
- Register for [WEBINAR/EVENT] Now!
- Yes, I Want This [OFFER]
- Download the [OFFER]
- Claim Your [OFFER]
- Save Your Seat at [WEBINAR/EVENT]
3. Include the right number of fields.
When it comes to creating your form fields, use the Goldilocks method: Try to find the number that’s just right.
A long form will overwhelm people and dissuade them from filling it out. However, shorter forms can generate a high number of submissions, but your leads may be low quality. You’ll want to find the perfect number of fields …read more
Source:: HubSpot Blog
