By Neil Patel

Chances are, you already know the SEO basics.

Researching keywords, optimizing your website, measuring the results, and tweaking your strategy are the fundamentals everyone should take to heart if they want to increase their leads and enhance their conversion rates.

However, we aren’t discussing any of that today.

Instead, I’ll explain how to use video transcripts to boost your SEO efforts.

This method is proven to enhance your search engine optimization, but it’s all the more vital today.

Most surveyed marketers realize how essential using video marketing is. In fact, according to research, 86 percent of businesses use video marketing, and 92 percent state that it’s an ‘important part’ of their marketing strategy.

However, if you want to get the most out of your videos, you can take it a step further and use video transcripts to maximize your SEO.

That’s not all, though.

There’s another reason video transcripts are so essential, and that’s accessibility, but more about that later. For now, let’s just focus on SEO.

Video Transcripts and SEO

Video transcripts are a valuable tool for SEO, and there are several ways that they contribute to your site’s visibility.

• First, transcripts make your video content accessible to a wider audience, including those who are d/Deaf or hard of hearing or prefer to watch videos with the sound down. This can help you attract more viewers and get more engagement on your site.
• Looking for a way to get your videos indexed by search engines? Then add transcripts. They enable search engines to crawl your video content and give context to the information you’re sharing. You can see your indexed videos in GSC’s new video indexing report as well.
• You can use transcriptions for internal link-building opportunities on your website. Do you have content complimenting your transcriptions and giving the visitor extra value? Then link to it and keep your visitor on your site for longer.
• Transcripts provide valuable keywords and phrases that you can use to optimize your videos and improve your ranking in search results.
• Finally, evidence suggests that captions can enhance video view times by around 12 percent, according to Facebook internal testing. In addition, closed captions give search engines crawlable content, increasing the chances of your content getting indexed.

Additionally, you can use transcripts as part of your overall SEO/content strategy. For instance, you can use them to create various forms of written and visual content, including:

• blog posts and eBooks
• individual quotes for social media
• graphics
• infographics

How To Start Transcribing Your Videos

So we’ve established that video transcriptions can be an SEO boon for you. But how do you get started?

One method open to everyone is manual transcription: just typing up the content word-for-word yourself. Of course, this is the most affordable option, but also the most time-consuming. You don’t just …read more

Source:: Kiss Metrics Blog

Author: Aaron