Twitch, along with TikTok and Instagram, are “where we’re seeing traction, where we’re seeing growth, and where we’re interested in developing more of an audience,” Drummond said.

Twitch may seem like an unusual choice for a news publisher, given that it’s a platform dedicated mostly to video gaming streamers. But other news organizations, like The Recount for instance, have been experimenting with livestreaming news shows on Twitch.

“The entire premise of Twitch is that there is that interactivity,” Drummond told DPS attendees. “We are really focused on developing a supportive, engaged, interested community in that [Twitch] chat who are interacting with our hosts and our moderators.”

Vice News is airing two-to-three-hour long livestreams on Twitch twice a week, according to Drummond. The streams often cut to Vice News’ on-the-ground correspondents around the world who interact with viewers. The publisher also has full-time moderators who oversee the chat feature on Twitch to monitor the quality of the conversation there. It’s their job to kick people out if they are posting spam or toxic comments, Drummond said.

So far, Vice News’ most successful Twitch stream had about 400,000 people tune in. Its most recent stream had about 110,000 viewers.

“We’ve been cautioned by the platform that it is a slow burn kind of place. You don’t expect to just go from zero to a million subscribers overnight. It takes quite a while on Twitch to cultivate and develop that community,” Drummond said.

On TikTok, on the other hand, Vice News made the decision to not publish any user-generated content on the platform at the start of the war in Ukraine, given the difficult and time-consuming process of verifying those videos. Instead, dispatches came directly from journalists based in Kyiv and Moscow — part of Vice News’ strategy to hire journalists who have grown up or lived in different regions of the world to report on news happening there. “The points of view and the nuance and the expertise that it provides, for us, has been like a total game changer. I’m very glad we didn’t hire a bunch more people in L.A. and Brooklyn,” Drummond said during the summit.

About 240 million people watched that coverage on TikTok over a two-week period, Drummond said. She said to her, it was proof that Vice News’ on-the-ground reporting could reach viewers even while “misinformation was running rampant across the internet.”

“From that point on we …read more

Source:: Digiday

Author: Aaron