How To Create and Use Multiple Social Media Accounts
Having multiple accounts across social media has been something of an issue for individuals, businesses, and the platforms themselves. Facebook still keeps the limit for personal accounts to just one per individual and states that they will close any additional accounts they discover. This hasn’t stopped many users from having clearly identifiable multiple accounts, however.
Instagram now allows 5 different accounts to be held by the same person, and Facebook is reportedly looking into allowing something similar. Owning multiple accounts comes with a number of benefits, and a host of problems though.
Social media platforms actively seek out bots and fake accounts. At the beginning of 2019, Facebook removed 2.2 billion fake accounts in just one quarter. In 2022, the platform removed a further 1.6 billion. On average, Facebook alone removes over a billion fake accounts every single quarter.
Many of these accounts may have been genuine but were deemed to be duplicate personal or business accounts. So how can you have several accounts, and manage them?
Why would you want multiple social media accounts?
When it comes to personal social media accounts, these are often made due to one being compromised, or because someone wants to avoid certain people from their past. For businesses, the advantages of having multiple accounts are varied.
A quarter of TikTok’s worldwide audience is female and aged between 18 and 24. Whereas 41% of Facebook’s users are over the age of 45. For marketers, this determines how they will promote certain products and services on different social networking platforms.
There are also reasons to have multiple accounts on the same platform.
Offering different services
If your business has a range of services, then it may make sense to have separate social media accounts on the same platform for these areas. There can be benefits to customer service, but there can also be confusion if a consumer is unable to find the relevant account for their query.
Audience segmentation
Having accounts across different social media channels helps with communicating with carried demographics.
Social media scraping
You may wish to gather data from different social media platforms by scraping. This task can be conducted manually, or more likely through automation.. This task can require numerous accounts to mine useful consumer data.
To grow audiences
Multiple Instagram accounts can be used to help boost organic growth for one particular product line, or you can separate different geographic areas of your business. For example, you may wish to tell a story or promote one line to one particular region.
Managing different accounts though often requires some kind of automation tool. Understanding how to automate Instagram activity without getting restricted is vital, as is how to open multiple accounts without being blocked.
Can you get blocked for using multiple accounts?
The straightforward truth is that your accounts could be blocked if they appear suspicious. This could mean that the same IP address is showing up for multiple accounts, or the use of bots has been detected.
Instagram is only the fourth most popular social …read more
Source:: Social Media Explorer
