Pop singer-songwriter Jackie Miskanic – known professionally as Jax – finished third on the 14th season of American IdolThe show launched her career. Her ode “Victoria’s Secret” to body positivity, which she filmed using social media this summer, was her first Billboard Hot 100 chart entry. A flash mob video was also shot outside the store where she sang the song. This attracted the attention of the company mentioned.

Within days of posting the video to YouTube – where it has been seen 4.5 million times to date – Jax even received a letter from Victoria’s Secret CEO Amy Hauk, who said the 26-year-old singer had addressed “important issues.”

The June release of the single earned it praise from many stars. The song specifically calls out Victoria’s Secret founder Leslie Wexner and her former CEO, Victoria’s Secret, for making money off young women and contributing to their poor body image. Jax stated she composed the song to help address her body problems head-on for a babysitter.

Jax used social media to spread the message and promote the song. She wasn’t surprised Victoria’s Secret responded with the lyrics.

“It should’ve come way sooner!” Jax shared her thoughts via email from her promotions team. “I am not the only one who has spoken out about this stuff.” It shouldn’t be necessary to have a check mark in order for a company to pay attention. Their attention was drawn to the huge amount of support they received and their personal stories that were shared by thousands. The message reached many people, who spoke up. The company will find out if they actually did hear it.

The pop singer also added that this isn’t really about a single corporation either, and suggested it was intended to be a metaphor that helped convey a message about the bigger evil: marketing toward people’s insecurities — especially young women.

Jax stated, “This was just me telling girls, boys and kids my personal story. That you are beautiful. And you shouldn’t compare your body with what you see in media.” Most of what you see on the internet is fake, and was created in some conference room by some dude. This is manipulative and not true. “I hate it when someone loses their self-worth, while somebody else makes a lot of it.

It should be noted too that a year ago, the Victoria’s Secret brand began a new direction — one that included replacing all the men on the board of directors, with the exception of CEO Martin Waters, were replaced by women. In addition, the traditional Victoria’s Secrets Angles were replaced by the likes of “LGBTQIA+ activist” Megan Rapinoe, plus-size model and “body advocate” Paloma Elsesser, and transgender swimsuit model Valentina Sampaio. However, this summer’s song still has served to further bring body awareness issues into the spotlight.

Flash Mob is Viral

The pop singer didn’t expect that her flash mob video, filmed earlier this year, would be seen millions …read more

Source:: Social Media Explorer

Author: Aaron