The Ultimate SEO Checklist for 2022
By Neil Patel
Does this topic sound a bit familiar? There’s a good reason for that.
Every year, there are new SEO trends every website owner should be aware of. Sometimes it might just be a fresh approach to a classic SEO tactic, and other times, it’s something new that could give your website an advantage over your competitors.
However, while these new trends and innovations emerge, many of the tried and tested SEO methods still play an important part in improving your website’s rank. Ultimately, isn’t that what every website owner wants?
To help you out, I’ve compiled the ultimate SEO checklist for 2022, an all-purpose tool for website owners to optimize their traffic.
First, though, let’s get started with a look at some emerging SEO trends.
What’s Happening in 2022 In SEO?
Voice search, mobile SEO, long-form content, local SEO, and user intent remain strong. They were around in 2021, they’ve been a constant for a long time before that, and they’re likely to remain a core part of your online marketing efforts for the foreseeable future.
Now I’ve got some of the mainstays of your SEO checklist out of the way; what’s new? Well, Hubspot points to tightened page headers for additional context, or Google’s snippet feature, People Also Ask, and using emotive headlines. I’m sure most of us have clicked on a headline just because it resonated with us, so we can all relate to that one. You know what I mean:
‘You Won’t Believe What This CEO Did To Save His Company’ or ‘How One Simple Change Can Transform Your Life’
Then there are some more innovative trends that we’re all set to see plenty more of. Many of you have heard of AI and its use in content creation. If you haven’t, you soon will. Other continuing trends for 2022 are:
- Core Web Vitals, which illustrate how your webpages perform.
- Content optimization software to help your content in the SERPs.
- Structured data, like schema markup/rich snippets.
- GPT-3, which is a language generator.
- Keyword clustering, which is the process of grouping related keywords together.
Your 2022 SEO Checklist
As I stated in the intro, regardless of new trends and advances, the major staples for SEO remain unchanged for 2022. However, even though you may be familiar with these SEO tactics, drawing up a clear strategy can seem like a challenge. It doesn’t have to be, though.
To help guide you, I’ve drawn up an SEO checklist to optimize your site. Just follow along, stage by stage, and see how your rankings can grow.
Let’s begin with the basics.
1. Set Up Google Search Console and Bing Webmaster Tools
If you’re looking for a free way to monitor your site’s performance and traffic, enhance your website listing performance, and fix errors, then Google Search Console needs to be at the top of your SEO checklist.
Other benefits include:
- Monitoring which keywords are driving traffic
- Searching analytics for viewing impressions and clicks
- Checking which pages Google is …read more
Source:: Kiss Metrics Blog
Author: Aaron
