What is an Influencer: Types, Examples, & How Much They Make
By Neil Patel
If you don’t know what an influencer is, where have you been living for the past decade? Influencers have transformed the way customers and brands use social media.
For most brands, they are part of a core marketing strategy that drives awareness, traffic, and sales. Influencers wield a lot of power. If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following.
In this article, I’ll explain what an influencer is and how influencer marketing works. I’ll let you know how much you can expect to spend and how to get started today. Ready to increase your reach? Then let’s begin.
What Is an Influencer and What Is Influencer Marketing?
To put it simply, an influencer is any person who influences the behavior of others. In a marketing context, influencers are individuals who collaborate with brands to promote products or services to their audience.
Now that word-of-mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually have huge followings on social media and are brand advocates as well as niche promoters.
True influence drives action, not just awareness.
Jay Baer
What Is Influencer Marketing?
Influencer marketing is a social media marketing strategy that sees brands leverage the audience of influencers to drive awareness and sales. Influencers are paid to endorse or promote a product to their audience, who, in turn, buy the product from the brand.
Influencer marketing has been growing in popularity for years and will once again be one of the leading marketing trends for 2022. Almost three-quarters (72.5 percent) of marketers are predicted to use influencer marketing in 2022.
Who Uses Influencer Marketing?
While it seems that some companies don’t want to let go of their outbound marketing practices, fashion ecommerce sites are targeting influencers like pros. Many are reaching out to reputable fashion bloggers and sending them clothing and accessory items to be reviewed. The blogger then posts photos and writes about the garments, often linking back to the site where their audience can buy the items being reviewed.
ModCloth, a vintage clothing site, does a great job of this. They are active in sharing (on social media platforms) the images their audience members provide showing them wearing ModCloth’s clothing. This makes their audience feel special, which encourages more posts about the clothing.
I’ve seen many fashion sites send their items to an influencer, and then the audience could enter a contest to receive them. Or sometimes, they will send a credit to an active fashion social media user, magazine writer, or blogger so they can go to …read more
Source:: Kiss Metrics Blog
